In October 2025, Salesforce CEO Marc Benioff drew criticism following statements perceived as supportive of President Trump and the revelation of a contract pitch to Immigration and Customs Enforcement (ICE). This development occurred as Salesforce’s annual Dreamforce event was scheduled to commence in San Francisco.
Story Highlights
- Salesforce CEO Marc Benioff received public criticism for comments interpreted as supportive of President Trump and for renewed federal contracts with ICE.
- Several comedians canceled their scheduled Dreamforce performances in protest of Benioff’s stance and Salesforce’s engagement with immigration enforcement.
- San Francisco political figures and activists have urged tech leaders to discontinue partnerships with federal agencies, prompting discussions about free enterprise and potential government overreach.
- The situation has highlighted a perceived inconsistency among some Silicon Valley progressives who benefit from federal contracts while publicly criticizing conservative viewpoints.
Details of the Controversy
The controversy escalated when it was reported that Salesforce had proposed a contract to ICE, offering advanced AI-driven recruitment strategies. This coincided with increased ICE activities and new border security policies from the Trump administration. Activists and local politicians accused Benioff of corporate hypocrisy.
The response from entertainers scheduled to perform at Dreamforce included several cancellations, with performers citing their opposition to Benioff’s comments and Salesforce’s federal ties. These actions were part of a broader movement among some entertainers and professionals to boycott tech companies perceived as collaborating with immigration enforcement. Public statements from these individuals expressed condemnation, suggesting a growing divide between corporate leadership and cultural figures in Silicon Valley.
Political and Business Perspectives
San Francisco political figures, including State Senator Scott Wiener and Supervisor Danny Sauter, publicly criticized Salesforce’s involvement with ICE. Wiener described it as “completely unacceptable” for a San Francisco company to assist ICE, while Sauter expressed “deep concern” over Benioff’s perceived support for federal enforcement while claiming to represent city values. These statements reflect an ongoing effort by some politicians to pressure businesses to avoid federal contracts that do not align with specific political agendas, raising questions about the principles of free enterprise and private sector autonomy.
Salesforce has not denied the existence of its ICE proposal or its interest in federal contracts, acknowledging in a recent earnings call that federal agencies are among its “largest and most important customers.” The company’s reliance on government contracts is presented as an economic reality for large tech firms.
Broader Implications
The events surrounding Dreamforce have initiated discussions regarding constitutional freedoms and the role of government in business. Concerns have been raised that attempts by political leaders and activists to influence acceptable federal contracts based on ideology could affect the foundation of free enterprise. Additionally, the pressure campaign against Benioff and Salesforce is viewed by some as an example of “cancel culture” impacting open debate and cooperation with law enforcement agencies.
The coming months are expected to clarify whether Silicon Valley leaders will maintain their positions or adapt to activist pressure. The situation highlights ongoing debates about government overreach, the rights of businesses to serve all customers, and the influence of partisan politics.
Watch the report: Salesforce CEO Marc Benioff faces new controversy over ICE | KTVU
Sources
Salesforce CEO apologizes for saying Trump should send National Guard to San Francisco
Marc Benioff apologizes for suggesting National Guard be sent to San Francisco | CNN Business